A major step towards garnering positive results
MARAKEZ to Sponsor Egyptian Athletes at Upcoming Tokyo Summer Olympics
MARAKEZ, one of the largest mixed-use developers in Egypt, signed a cooperation protocol with the Egyptian Athletics Federation representing the Ministry of Youth and Sports to sponsor Egyptian athletes who qualified and who are being qualified for the Tokyo Summer Olympics taking place July 23 - August 8, 2021.
The sponsorship memorandum of understanding was signed at The Park of Mall of Arabia by Dr SeifAllah Shahin, the head of the Egyptian Athletic Federation, Ashraf Maklad, MARAKEZ Chief Marketing & Innovations Officer and in the presence of the technical Director of the Federation, Dr. Mohamed AbdelRaouf Diab, Captain. Wessam Sayed, the coach of the national team as well as Hesham Shoukry, MARAKEZ Chief Human Resources and Administration Officer, Mostafa Kholief, Director of Mall of Arabia and the Egyptian shot-put athletes Mostafa Amr and Mohamed Magdi Hamza.
Egyptian Athletic Federation President Dr. Seifallah Shahin stated that MARAKEZ’s sponsorship of Olympic athletes is a major step towards garnering positive results in the Tokyo Summer Olympics.
“Business entities that sponsor our Egyptian Olympic athletes in cooperation with the government alongside civil society organizations and media, as we see happening today in support of athletes, recognize their role in helping our national Olympians achieve greatness,” said Egyptian Athletic Federation President Dr. Seifallah Shahin.
“MARAKEZ is an important, visible partner across their pioneering projects in Egypt, which offers further awareness in the lead up to the Olympic Games while their innovation and customer focus makes them a perfect partner for Egyptian Olympians.”
”We are delighted to announce our partnership with Egypt’s most promising Olympians. At MARAKEZ, we understand the hard work, commitment and sacrifice that goes into achieving greatness, whether on the field or in the boardroom. It is an honor to support Egypt’s athletes as they embark on the final stages of their upcoming Olympic journey,” said Basil Ramzy, CEO of MARAKEZ.
“This sponsorship was a natural fit for our business as our developments all included a fitness and health component. We have a track record of extraordinary accomplishments, never before seen in Egypt or the region, and we intend to leverage our presence across the country to encourage our communities to cheer loud and proud for our athletes over course of the Olympic Games.”
“We are thrilled and excited about the sponsorship, and we are honored MARAKEZ has such confidence in us,” said shot put athletes Mostafa Amr and Mohamed Magdi Hamza during the signing.
“We know how many people have put their hope in us as we represent Egypt at the highest level of global sports competition. We will do everything possible to make everyone proud and keep our eyes and efforts focused on GOLD.”
Dr. Negm Eldin praised the role of the private sector and national institutions in supporting Egyptian sports and Egypt’s promising champions, stressing that the state encourages the private sector to partner with the sports system to provide the best training and care to further develop professional Egyptian athletes and champions, especially with the upcoming Tokyo Summer Olympics.
“We are confident the Egyptian team will do their best at the Olympic Games. Public support for our athletes and investment from the government and private sector will help make our dreams as Egyptians a reality,” said Ramzy.
“We are proud to support our athletes this year and in the future as well. We hope to put the spotlight on the players and the team to give them an emotional boost before they travel to Tokyo.”
As a part of MARAKEZ commitment to its customers, the company integrates health and sports focused amenities, throughout its projects whether it is a jogging track, fitness clubs, sports facilities or gyms, imparts a meaningful and sound lifestyle. The conscious use of outdoor space for rejuvenation in the form of kids play areas and senior citizen gathering areas add value to residential complexes. MARAKEZ is proud to be the first company to offer an in-mall 8-acre park facility “The Park”.
The partnership between MARAKEZ and the Egyptian Athletics Federation that is under the umbrella of the Egyptian Ministry of Youth and Sports will provide the athletes with a tailored program that includes everything from training equipment and apparel to nutrition and mental coaching to help them on their journey to the top at the Tokyo Summer Olympics.
MARAKEZ is a subsidiary of the Saudi Arabian conglomerate and largest mall developer and operator in the region – The Fawaz AlHokair Group. MARAKEZ is one of the largest mixed-use developers in Egypt with a portfolio of projects with one of the highest recurring revenue profiles in the country.
Anchored by the flagship Mall of Arabia in West Cairo, MARAKEZ projects include the first residential towers in 6thOctober, AEON, as well as D5M, Mindhaus and District Five residential project in New Katameya. In addition to the opening of Mall of Tanta in 2019, Town Center in 2020 and the upcoming opening of Mall of Mansoura.