Maxim Mall and Decathlon sign contract for new branch in Fifth Settlement

“Signing with Decathlon is simply part of executing our vision for a community mall” – Dr. Mohamed Karrar, Chairman Maxim Investment Group

“We are delighted to be a strategic partner for Maxim Investment Group as the anchor store at Maxim Mall” Eric Bodhuin, Chief Executive Officer Decathlon Egypt.

Maxim Mall signs Decathlon as one of its anchor stores providing high quality sporting goods at affordable prices and making sports accessible to everyone. The signing of the contract marks a huge milestone in Maxim Malls’ vision in proving a wide array of tenants to suit the community and provide all outlets fulfilling the needs of the Egyptian community.

The signing which took place on November 16th, 2021 at Royal Maxim Kempinski Palace, was attended by Dr. Mohamed Karrar, Chairman of Maxim Investment Group, Mohamed Samir, Group CEO MIG, Essam Hassan, Group CFO MIG, and from Decathlon Egypt, the signing was attended by Eric Bodhuin, Chief Executive Officer of Decathlon Egypt and Ramy Khattab Decathlon Expansion Manager in Egypt, the event also hosted several other team members from both parties.

“Maxim Mall has always kept the needs of the community close to its mission, signing with Decathlon is simply part of executing our vision, Decathlon is dedicated to providing sports for all people. At Maxim Mall, we strive to enhancing all factors of community life and filling in the gaps needed in athleisure and athletic sporting goods. We are proud to have Decathlon part of Maxim Mall, and we look forward to serving our community further.” Dr. Karrar Chairman MIG.

Maxim Mall is part of the commercial and retail sector of MIG, built and managed by the Group, it is located in a strategic location in the Fifth Settlement, New Cairo. The mall strives to create the perfect atmosphere for an all-inclusive community center, and is dedicated to serving the Egyptian community with the best tenant mix to suit the needs of the entire family.

“I am delighted to have signed a new branch for Decathlon at Maxim mall in the fifth settlement, our customers will have an enjoyable experience thanks to test zones and showrooms crafted so that they may discover a wide range of sporting goods. We are delighted to be a strategic partner for Maxim Investment Group as the anchor store at Maxim Mall, and we look forward to working hand in hand to welcome you very soon in our new Sport Hub!” Eric Bodhuin, Chief Executive Officer of Decathlon, Egypt.

This strategy is in line with Decathlon’s commitment to providing sports for all people and will include several entertainment as well as informative options at this specific branch aiming to create a new experience for mall goers.

Maxim Mall is a community commercial area developed by Maxim Investment Group. The Mall was established in 2016 on 21,000 square meters at the heart of New Cairo. Maxim Mall is located at the intersection of North Teseen Road and Al Tahrir Axis in New Cairo. The Mall is composed of 5 different levels including a parking structure on the lower Floor. It boasts a grand Terrace on the ground level, a food court, a basement and space for 182 commercial units.

Maxim Investment Group is a privately held firm founded in 1980. To date, MIG has more than 20 Billion EGP under management and is considered one of the largest and most diversified privately held investment firms. MIG’s extensive portfolio includes 23 companies & 4000 employees through affiliates and externally managed companies. “Since our founding, we have always strived to create lasting partnerships across the broad spectrum of our businesses, build bridges that connect our various sectors and solidify our portfolio through any economic state. This approach secures our clients and partners and allows us to create new opportunities and foster innovation.”

Decathlon is an international sports retail company that provides the best quality sports goods and products at an affordable price. Since the family-owned company was founded in 1975, they have over 2000 stores in more than 82 countries across the globe. The company is committed to making sports products accessible to everyone through high-performance design, innovation, enthusiasm, and social responsibility. Decathlon is an expert in the sports field as they have 20+ in-house brands along with hundreds of other brands that are appropriate for all ages, backgrounds, and skill levels. Decathlon products and services are available in-store and online.