Cairo Festival City Mall collaborates with the Egyptian Food Bank

Heba Abdullah: The initiative stems from our commitment to help end hunger and provide essential requirements to underprivileged households.

On the occasion of the holy month of Ramadan, Cairo Festival City Mall, in collaboration with the Egyptian Food Bank, conducted a large-scale initiative to distribute thousands of food boxes to approximately 20,000 underprivileged individuals throughoutCairo and Upper Egypt as part of its ongoing efforts to support Egyptian society through its role in social responsibility across various sectors.

This collaborative effort is part of a series of community initiatives launched by Cairo Festival City Mall to support various segments of Egyptiansocietyby aidingvulnerable groupsin meeting their basic needs by providing them with food during the holy month of Ramadan, as the mall prioritizes the growth and prosperity of Egyptian communities.

Commenting on this collaboration, Heba Abdullah, Head of Marketing and Corporate social responsibility at Cairo Festival City Mall, stated, "Cairo Festival City Mall has always supported this food distribution campaign which has become a Ramadan tradition through our collaborations with different parties as it helps delivering the basic food needs for less fortunate families in Cairo and other cities. The hardship that many people face during this blessed month requires us to double our efforts in order to help as many people as possible and make a difference in their daily lives, especially during these unprecedented times."

For his part, Mohsen Sarhan, CEO of Egyptian Food Bank, said, “We are glad of this fruitful cooperation with Cairo Festival City Mall, which would enable us to give a hand to the beneficiaries during the holy month of Ramadan. We are currently working on an extensive feeding campaign in which, we aim to distribute food boxes as part of our social responsibility to support the Egyptian society by providing the basic nutritionals to the less privileged. Cairo Festival City Mall CSR strategy goes in line with Egyptian food bank’s goal of human development that aims to provide a decent life for the Egyptian citizens, through providing safe and healthy food”.

This is not the first time that Cairo Festival City Mall has collaborated with NGOs to provide meal packages during the holy month of Ramadan in regards to its community development initiatives.

Furthermore, in recent months, Cairo Festival City Mall has launched a number of development projects in various fields across many governorates in Egypt, believing in the importance of giving back to society as it is committed to launching many initiatives to alleviate the burdens and challenges that some segments of society face.

Those initiatives included, the opening of the Al-Muqatila School for Community Education in Fayoum and the participationinthe "Sattr we Dafa" initiative to reconstruct houses in Aswan Governorate to face the cold wave, as well as the payment of debts for indebted mothers toreunitethem with their families, were among the most visible of these projects. All of these initiatives are part of the "Festival Cares" program which is the umbrella for all of the mall's social responsibility activities.

ABOUT CAIRO FESTIVAL CITY

Spanning a land area of over 3 million sq. m (700 acres), Cairo Festival City is a visionary, mixed-use urban community strategically located at the gateway to New Cairo city. Cairo Festival City sets new standards as Egypt’s premier indoor-outdoor shopping, dining, and entertainment destination, providing spectacular residential villas and luxurious apartments, as well as prime office spaces, together with internationally renowned hotels, international schools, and automotive showrooms, all set within a beautifully landscaped and tranquil community. Combining a relaxing lifestyle and picturesque landscapes, the many parks, gardens, walkways, and plazas bring together the districts to enhance and foster gatherings for family and friends as an addition to Cairo Festival City amenities. A truly distinctive lifestyle experience where meticulous attention to detail is obvious and all elements of the project are seamlessly interconnected. Cairo Festival City Mall (CFC Mall) was established in 2013 to extend over 160,000 sqm gross leasable area. CFC Mall has risen to become the number one shopping and entertainment destination for Cairo, containing more than 300 shops, 95 restaurants and cafes anchored by 10,755 sqm Carrefour hypermarket and home furniture flagship store, two department stores, all served by 7,000 parking spaces. And launched the country's most eagerly awaited fashion destination, Festival Avenue, Egypt’s upcoming hottest premier fashion destination at Cairo Festival City Mall (CFC Mall) opening 2023 which will include 80 shops and 15 restaurants to the current 310 CFC Mall outlets.

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About Al-FuttaimMalls

Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt and Doha Festival City in Qatar.

PLEX Management Services is part of Al-Futtaim Malls within the Al-Futtaim Group, one of the most diversified and progressive, privately held regional businesses. Leveraging on the expertise of its parent company, Al-Futtaim Malls, PLEX Management Services offers a full array of services including asset management and development, leasing, and brand experience expertise to shopping malls and retail organizations in the MENA region and beyond. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuos growth and long-term value for its partners