BROUQ Developments debuts its second project at New Capital

Company has contracted with Etqan, RE’AM Asset to manage project, and TROJAN as a general contractor and the project owner, says CEO

The project is located on 4,528 sqm in financial district, the most distinguished areas in New Administrative Capital, says Ibrahim El-Sayd

BROUQ aims to achieve a great footprint in Egyptian market with its distinguished projects and well-studied choices, says Basem El-Sherbiny

BROUQ Developments, in partnership with TROGAN Real Estate Investment Company, the owner of the land, announced the launch of its latest CENTOO project in New Administrative Capital.

The CENTOO is an administrative project in a privileged location in the financial district on a total area of 4,582 sqm and is located on central axis of the New Capital and in front of the Egyptian Stock Exchange and next to Central Bank of Egypt and central station of monorail as well as electric train.

Ibrahim El-Sayd, Managing Director and CEO of BROUQ Developments said that the company is launching its latest projects in New Capital within the framework of the company's plan to expand in the Egyptian market, and in support of the state's plans for urban expansion and the establishment of fourth-generation cities.

El-Sayd added that the company is launching its second project in New Capital after the great success of its first project in the city, the "Spark" project.

He pointed out that the site of the CENTOO project was chosen after careful studies, and the financial district in the Administrative Capital was chosen because of its promising investment opportunities, achieving higher, and faster investment returns.

He noted that the project had already obtained a building permit and excavation work had begun, before offering the project for sale in support of mutual trust between the company and its customers.

The company’s CEO revealed contracting with Unii, as a general engineering consultant. Unii is one of the largest consulting companies locally and internationally, which is responsible for designing the project, to ensure the launch of a distinct real estate product that meets all aspirations of customers.

He pointed out that BROUQ Company contracted with etqan, the financial and marketing consultant for the project, which is the largest company working in this field in Egyptian market, and it has great experience and expertise in New Capital market.

In addition, a contract was made with RE'AM Company, to review designs and supervise building management from the first moment, headed by Salah Shady.

He also pointed out that the company is cooperating with Trojan Company as a land owner and general contractor for the project, which is one of the largest ready-made concrete companies in Egypt, as it has more than 15 years of experience in general contracting and real estate investment.

For his part, Bassem El-Sherbiny, CEO of Etqan for Financial and Marketing Consultations, praised the cooperation with BROUQ company, which is one of the serious companies that makes a strong addition to the New Capital market.

El-Sherbiny added that Etqan has intensified its efforts so that the project will come out in the best marketing and financial form, besides, accurate research and studies have been prepared to get the best ideas for the project.

He highlighted the company's endeavor to make the project a success and create a competitive advantage in the New Capital.

Etqan has contributed to the launch of more than 28 new projects in the most distinguished areas of the New Capital, and provided its services to more than 50 companies in 10 countries around the world, in addition to training 45 teams on marketing and sales to represent a strong addition to the Egyptian market as a whole, he noted.

Salah Shadi, Chairman RE'AM, explained that the architectural design of the CENTOO project provides a large area of landscaping. Additionally, the project overlooks one of the largest parks in the Financial District, and that the design carefully provides dimensions and appropriate services for administrative use and attractive modern interfaces. The management company has considered providing all services to building workers and visitors alike.

BROUQ company has emerged from an alliance and cooperation between three of the largest companies operating in Arab Gulf region, namely, Qhsp, a Qatari company, Alfada, an Emirati company, and NBS HOLDINGS. Moreover, the alliance has a long experience in real estate industry close to 30 years, during which it has developed about 100 flagship projects ranging from residential, commercial, recreational and towers, in the UAE, Oman, Qatar, Morocco and London, with investments amounting to $5bn with a total area of about 1,000 acres.

The alliance recently launched a new project in Morocco over 560 acres for housing, entertainment, tourism and education properties. It is an integrated project with an investment cost of €4bn.