Emirates NBD and NGO Education for Employment Join Efforts to Launch One-Year Training Program for 40 Entrepreneurs at City Centre Almaza

Emirates NBD Egypt and the Education for Employment NGO (EFE-Egypt) have signed a contract launching an entrepreneurship training program which will benefit 40 Egyptian entrepreneurs who are in possession of the minimum viable products.  The program runs for a year between September 2022 and July 2023.

The project aims to contribute to inclusive economic development by way of helping entrepreneurs develop crucial skills that enable them to expand their businesses and develop them in a proper way to achieve economic development goals.

EFE-Egypt has fully designed the program, offering it to two cohorts, with women’s participation set to be at least 50% of the workshop’s participants.

In the heart of City Centre Almaza on the East side of Cairo, the workshop will be held at the Almaza Recruitment and Training Centre (ARTC), offering the best two end-of-workshop projects to display their products inside City Centre Almaza for two weeks each. 

The ARTC, fully owned by City Centre Almaza and managed by EFE-Egypt, is a leading employment and training centre in Egypt, offering Cairenes important skills and life-changing opportunities to build careers across different industries, including hospitality and retail.

“This agreement with EFE-Egypt comes as part of Emirates NBD’s ongoing strategy to support entrepreneurs and qualify them to the labor market, taking on an active role that helps us achieve economic development goals,” said Mohamed Berro, CEO of Emirates NBD – Egypt. “The program targets 40 entrepreneurs who should have applicable products.” 

On the other hand, Nora Abou El Seoud, CEO of EFE-Egypt, said; “This collaboration with Emirates NBD expands the reach of supporting entrepreneurs and helping them to offer competitive and high-quality products, which is crucial to achieve sustainable development goals in line with the Egypt 2030 strategy; while also helping create job opportunities in the market.”