Kwai Encourages its Users to Embrace their Authentic Self Through “Be Yourself First” Campaign

Kwai, the region’s leading short-video platform, is encouraging its community to place authenticity, individuality, and creativity at the heart and core of their content through “Be Yourself First,” an in-app campaign launching today, October 18, 2022.

In a world where everyone is judged for their choices and for the lifestyles they lead, Kwai is sending a clear message: Ignore the judgement and scrutiny and always embrace your real, genuine self as ultimately, that is the real key to happiness and inner peace.

As part of this campaign, diverse content creators will come together to share videos on Kwai using the #BeYourselfFirst hashtag, across three different categories: motivation, philanthropy, and music. For the motivation category, content creators will give their advice and tips and tricks for always being yourself from the inside out – especially in the face of society’s unrealistic standards. The philanthropy category will spotlight quotes that could drive people to recognize their true potential as individuals – celebrating their unique experiences, talents, and qualities. Finally, for the music category, content creators will be challenged to share songs that can inspire people to reconnect with, and unleash, their natural selves.

Through such initiatives, Kwai is not only elevating the quality of its content, but is simultaneously, and more importantly, ensuring that the platform remains a safe space where users come to share joy and express originality. While Kwai has given rise to a new generation of content creators, this campaign showcases that essentially, it’s an application for everyone – welcoming and empowering all backgrounds, races, social classes, interests, and beyond.