Chairman and Chief Editor
Bedour Ibrahim

It inspires them to capture the mall's undiscovered beauty

Cairo Festival City Mall continues to empower talented young Egyptian photographers in exclusive partnership with Phlog

Monday 23/January/2023 - 04:48 PM
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Cairo Festival City Mall and Phlog joined forces to create a unique opportunity for Egyptian youth، inspiring them to capture the mall's undiscovered beauty. Through this competition، emerging photographers were selected from five genres - Architecture، Interior Design، Macro-Photography، and Street/Film Photography – so they can feature Cairo Festival City Mall in all its festive glory; forever young and ahead of trends.

Cairo Festival City Mall and Phlog collaborated to unleash the potential of young Egyptian photographers through a one-of-a-kind competition. The three deserving winners honored were  Amir El Shahawi، Ahmad Mansour، and Engy Farahat. The winners receive cash prizes as well as a chance to have their work showcased at Cairo Festival City Mall and on Phlog’s platform. 

A new creative journey

Heba Abdallah، Head of Marketing at Cairo Festival City Mall، commented on the competition: “Cairo Festival City Mall is delighted to collaborate with Phlog in this exciting competition، where promising photographers presented their aesthetic visions.” Applauding the dedication of all participants and congratulating the winners، Abdallah wished all participants success on this new creative journey، “We stand proud as we celebrate Egyptian talent through showcasing and uplifting photography portfolios.” She further highlighted. 

Abdallah also added: “Cairo Festival City Mall is committed to cultivating the potential of Egypt's young generations by offering them exceptional opportunities. This initiative reinforces our dedication to investing in education and empowering Egyptian youth، which we believe are key components for ensuring a sustainable future.”

On this occasion، Khaled Taher، CEO of Phlog، expressed his pride in the partnership with CFC Mall for their competition focused on empowering young photographers. Ten talented and creative minds from Phlog were selected to participate in this special event which showcased diverse genres reflective of the festive atmosphere at CFC Mall and highlighted its unparalleled architecture. The three deserving winners were awarded a financial gift courtesy of CFC Mall!

He also added: “At Phlog، we strive to empower photographers with the tools they need to capture and share their distinctive perspectives - all while monetizing it in a streamlined experience. Our mission is to create an international network where buyers can find exceptional photos from any corner of the world for every purpose imaginable.” 

Empowering Egyptian youth

Under the Festival Cares umbrella of the Al-Futtaim Malls group، Cairo Festival City Mall is making strides in empowering Egyptian youth and providing them with new opportunities. The mall recently teamed up with Vogue Italia to hold a scouting program that will give select finalists the chance of a lifetime - mentorship from Vogue Italy، an exhibit at Milan Fashion Week 2022، and their own spot-on Festival Avenue، Cairo's upcoming destination for luxury brands.