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Beyti's Quality Products Earn Chad's Trust

Beyti to Allocate EGP 220M Investments to Egypt's Food and Beverage Market in 2023

الأحد، 12 فبراير 2023 09:34 م

Beyti's Quality Products Grow Exports by 30% & Expand in Africa

·Laoukein Kourayo Medrad–Chad Minister of state: "By visiting Beyti's cutting-edge plant today; I take pride in witnessing such world-class food safety and strict quality standards being applied to an African product."

·Mohamed Tawfik – Manufacturing Director – Beyti "Beyti is honored with the esteemed visit of the Chad Minister of State for Agricultural Development and Chad Ambassador toCairo، touring our26 high-techproduction line facility in Nubariah-AlBeheira."

On Wednesday the 8thof February -Al Beheira -Al Nubariah:Strengthening the long standing Egyptian-African cooperation، Beyti has warmly welcomed today the Chad Minister of State for Agricultural Development - Laoukein Kourayo Medard – and Chad Ambassador to Cairo – Tchonai Elimi Hassan - to its state-of-the-art facility at AlBeheira - Nubariah. The esteemed visit came tostudy mutual collaboration between both parties، while boosting the company's high-end exports to the African continent; especially to the Chadian market.

Cementing sustainable development

The Chad Minister of State for Agricultural Development - Laoukein Kourayo Medard–stated: "Over the years، Egypt has spared no effort in cementing sustainable development in Africa to better the lives of our people. By visiting Beyti's cutting-edge plant today; I take pride in witnessing such world-class food safety and strict quality standards being applied to an African product. The Chadian government is always proud of the various forms of cooperation with the Egyptian government and companies، especially in areas that preserve food security for our peoples. We are looking forward to further partnerships to enhance exporting prime dairy products to the African markets."

Mohamed Tawfik Manufacturing Director، Beyti –noted: "Beyti is honored with the esteemed visit of theChad Minister of State for Agricultural Developmentand Chad Ambassador toCairo to our facility in Nubariah-AlBeheira، which best advocates our deep-rooted belief that qualityand safety can never be compromised. For almost 25 years now، Beyti is striving to enrich the quality of dairy and juice products by pumping over EGP 5B investments in Egypt since 1998، while dedicating additional allocations to the market in 2023 amounting to EGP 220M. Beyti excels in the world of Food & Beverage with its26 high-techproduction lines at AlNubariah Plant، complemented in 2022 with further investments worth EGP 200M. Besides providing prime products to the Egyptian market، Beyti avails more than 5500 direct and indirect job opportunities."

Exports to non-Arab African markets

Tawfik added "According to the Food Export Council، Egypt's food industry has significantly thrived in 2022; competently meeting local market needs، while surpassing 2021's export rates by 0.5%. Exports to non-Arab African markets scored US$ 300M. Beyti's exports، in turn، bloomed by 30% in 2022، stretching to 24 countries in Africa and 11 in Europe. With arms wide open to the future، Beyti shall encompass opening new markets in Africa، Europe and beyond to embrace their insatiable demand for high-end quality products."

Tamer Ebied – Quality Director -declared: “Being "The Place where Quality Is In Everything، Everyday، by Everyone"، Beyti’ s unceasing endeavors to continually improves its high quality products have been well-recognized by several internationally recognized certificates، like FSSC 22000، Crowning its unstoppable journey in bringing the latest GFSI food safety and quality management. The joint venture has significantly succeeded in leaping with AIB International، Food safety Inspection Standards، from (775/1000) in 2015 to (955/1000) in 2022. 100% of the company's manufacturing، storage and distribution facilities have been whitelisted by Egypt's National Food Safety Authority (NFSA)، and KSA's Saudi Food & Drug Authority (SFDA).”

Annually، Beyti undertakes more than 15M physical، chemical، micro، and organoleptic analysis، investing more than EGP 9M on thorough sampling checks for suppliers' sites، ingredients، packaging and finished products; whether in-process or on-shelf، in addition to spending more than EGP 100M on the latest cleaning and sanitations programs to ensure optimum hygiene for individuals and equipment. Thanks to Beyti’ s sincere commitment towards such rigorous measures، Beyti’ s premium products grasped more than quarter of the Egyptian dairy and juice market share and conquered the shelves of 40 countries worldwide.