Amr Sultan، LMD’s CEO: MIPIM is a great opportunity for promoting the Egyptian real estate market
LMD، the leading real estate company، has succeeded، with its comprehensive vision and strategy to develop a group of thriving communities and integrated destinations، to create a special place for itself among the real estate companies in Egypt and beyond، it has a wide range of projects، varying from first & second homes to iconic mixed-use developments in Egypt، the UAE، Spain، and Greece and has implemented 17 projects in many countries with investments of $5 billion، as well as it aims to achieve sales of $2 million from its projects in various countries in 2023.
LMD Participation in MIPIM to enhance Egypt efforts of real estate exporting
Displaying Global Unique projects in MIPIM 2023
Osoul Misr interviewed Eng. Amr Sultan، the CEO of LMD، to learn more about the company's most recent developments and its participation in MIPIM Exhibition، as well as to know his opinion about the real estate market and Egypt as a great investment opportunity.
Implementing 17 projects in different countries with investments of $5 billion
Amr Sultan، LMD’s CEO stated that LMD’s expertise is unparalleled both locally and globally since it has been a global market pioneer for 15 years with 17 projects worldwide and it has invested $ 5 Billion in the projects، which include 15.8 thousand units، 950 hospitality rooms، 4.4 million ㎡ of residential built-up area، 1.6 million ㎡ of commercial built-up area، and 7 million ㎡ of total land bank.
LMD is renowned for its extraordinary locations
LMD is renowned for its extraordinary locations، spacious interiors، and the highest standards of quality as it has worked with top-notch global pioneers in every field to deliver a unique real estate product that can compete on both local and global scales.
Cooperation with major global entities to implement "One Ninety" with investments 12$ billion
Amr Sultan assured that LMD Co. has a rich portfolio of projects locally and globally، where it has in Egypt، the flagship mixed-use project of LMD، "One Ninety" which presents a unique image of the comprehensive urban communities، as it lies in a strategic location in East Cairo a few minutes away from key destinations like the international Cairo airport، the new administrative capital، and Sokhna red sea، on an area of 344 thousand ㎡.
"One Ninety"، the first global high-end brand project in Egypt
"One Ninety" is the first project in Egypt to bring a global high-end brand to its residential sector such as W Residences Cairo، for the first time in Africa، with a total number of 300 units varying from apartments and penthouses، in addition to the most well-known hotels، W Cairo، Aloft Hotels، an Urban Park، a cutting edge business quarter، and Cairo Design District (CDD)، the first global design district in Egypt، he said.
Egyptian real estate sector offers a variety of investment opportunities
He explained that "Stei8ht"، is the LMD Co.’s latest residential and mixed-use project، a singular villas community، on an area of 2 million ㎡ in a one-of-a-kind prime location with easy access to East of Cairo، in addition to a new commercial development in new Cairo with a land size of 170 thousand ㎡ named “Eastside”.
LMD's other projects
He added that the company has also other projects like Layan Residence with total land area of 942.918 thousand ㎡، Aria in Mostakbal City with a land area of 141.640 thousand ㎡، Zoya Ghazala Bay on an area of 630.000 thousand ㎡located in the heart of Ghazala Bay in North Coast destination، only 3 hours away from Cairo، the project’s total built-up area represents only 15%، while the remaining 85% is dedicated to open spaces، green areas، and waterfront views.
The government is actively encouraging investment in the real estate
The built-up area is constructed on gradually-ascending levels to let residents and visitors enjoy the unmatched scenery of the waterscape and greeneries around the clock، he said.
"3’Sixty"'s unique location
He pointed out that "3’Sixty" enjoys a unique location straight in the heart of East Cairo’s Golden Square and is built on an area of 55 thousand ㎡ including administrative building complexes with spacious office spaces، polyclinics، and medical centers، as well as an
LMD's portfolio of projects in Egypt، UAE، Spain and Greece.abundant variety of retail experience.
Amr Sultan، LMD’s CEO confirmed that the company continues to thrive in its global venture، in Spain، Muntaner 91 located in the heart of Barcelona’s City Center، which is just a walking distance from the touristic Gothic Quarter and only 3 km away from Barcelona Beach، and is also expanding in Greece with residential projects and “Athines By the Sea” as a hospitality project.
Expanding in Dubai
LMD is currently expanding in Dubai with its latest project “Marina Living”، located in the vibrant locale of Dubai Marina and offers the latest addition of residences in Dubai Marina، besides its existing projects، Continental Tower with a total built-up area of 443 thousand ㎡ and rising to a staggering height of 29 floors to boast panoramic terraces that invite magical views of Dubai’s Marina، and Rukan with a total land area of 250.838 thousand ㎡ that crowns a central location in the heart of Dubai Land، he added.
LMD's target to achieve sales of $ 2 million in 2023
Amr Sultan explained that the latest project “Marina Living” offers the newest residences in Dubai Marina with a 19-story tower and panoramic views in all directions on one of the very last remaining plots as the area is the most favored coastal community in Dubai and major city attractions are accessible from the prime location، which is located parallel to Sheikh Zayed Road.
Greece
LMD expands its real estate expertise to Greece with a series of buildings in Voula and the first building located at Askilipiou 67، is launched and enjoys an unrivaled prime location as the building is a 10-minute walk to Glyfada Center، a 7-minute walk to Voula Beach، and a 30-minute drive to Downtown Athens، and its one-of-a- kind facility management service makes it a great serviced apartment for living or renting، Amr Sultan stated.
He added that، in Greece، there is another remarkable project "Athines By the Sea" that is expanding on a land of 80 thousand ㎡ of forest-like landscaping، picturesque sea views، and superb hospitality services located in the Athenian Riveria، the trendiest metropolitan summer haven in Greece، which is the new Athens beach destination with three restaurants and a beach bar inside an enclosed beach، while Voula Beach is a stress-free، yet gently exquisite all day and night summer destination extended over the Saronic Gulf.
Cosmopolitan distinction
Amr Sultan affirmed that "LMD" is committed to sharing its vision of progressive excellence with like-minded global and local partners that have an eye on sustainable development، therefore، the company collaborates with leading pioneers in every field to bring a world of cosmopolitan distinction to its projects in Egypt، UAE، Spain، and Greece، from high-end luxury residential، commercial، and administrative to hospitality to ensure the highest standards of LMD's projects.
Promoting LMD's series of projects in MIPEM، including One Ninety
He revealed that "LMD" collaborates with a group of well-known global entities in its mixed-use project "One Ninety"، expertly master-planned and managed by leading SOM، Gensler، Bowler James Brindley، and the global Hill International for One Ninety’s master plan، in addition to Marriott International network، world-class hospitality at W Cairo and A Loft hotels، also One Ninety’s Cairo Design District (CDD)، master planned by the top architects and consultants SOM in partnership with Portland and Pragma.
LMD is keen to select unique sites for its projects
He added that "LMD" is collaborating also with LMLT، one of the most renowned subsidiaries of LMD that specialized in commercial development، management، and ventures، to develop and manage Cairo Design District to provide the maximum benefit and return on investment from the project.
He noted that "LMD" cooperates with SOM، Gensler، JLL in developing its flagship project "3’Sixty"، a business and leisure complex، which introduces totally-innovative concepts of administrative، medical، and commercial components in East Cairo، while the project’s master plan in LMD’s North Coast Project Zoya Ghazala Bay، was prepared by Archi-View، one of the most reputable architecture firms in Egypt، and the architecture designs of Zoya were designed by internationally acclaimed Alchemy Architecture.
Deep connections with Global entities
He demonstrated that the company has also built deep connections with various entities around the globe to ensure getting its projects finished efficiently، effectively، and to the finest standards، as it has worked with Netherfield Developments، Okoplan Landscaping، KKMK Architects Sabbour Consulting، LMS Construction، YBA، El Ghoneimi، TLT Concepts، Cosmos-E، Shaker Consultancy Group، RMJM، Prime Consulting Office، Design Avenue، and ESE.
Unique Global projects in MIPIM Participation this year
Amr Sultan indicated that LMD’s strategic objectives for the year are to achieve sales target of $2 billion globally، as the company understand that investing in the right markets is crucial to achieving its goals، therefore، its plan is to invest more in KSA، UAE، and Europe as these markets offer tremendous potential for growth، and the company is confident that its investments will yield great returns.
Amr Sultan، LMD’s CEO recognize، at the same time، the importance of careful planning and execution to ensure the success of his investment strategy، so he will continue to assess market trends and opportunities، analyze risk factors، and work closely with his partners to develop effective investment plans that align with the company's goals.
Investment plan for 2023
He is excited about his investment plan for 2023 and the potential it offers for growth and success، in spite of challenges in this year presenting for many industries، but he also sees many opportunities for growth and success as "LMD" remain committed to achieving its sales target and delivering value to its investors، partners، and clients، in addition to supporting the company’s dedication to creating competitive real estate projects locally and globally.
He emphasized that that Cairo Design District with a total investment of $12 Billion in its flagship project One Ninety، is the first innovation and design district in Egypt as it has a revolutionary modernist concept that presents a different image for artistic and creative hubs and is master planned by the top-ranked global architects and consultants SOM in partnership with Portland and Pragma.
Global creative district
"CDD" is designed to act as a global creative district with a spectacular 199 thousand ㎡ area that displays a variety of artwork from various fields، including fine arts، fashion design، architecture، and interior design، all across the district، he added، noting that "CDD" is a place that embraces all creative manifestations، whether they are experienced or just getting started، to help them express their artistic talents and engage in an array of artistic events and workshops that will enrich their talent and give them the opportunity to spread locally and globally.
He asserted that when introducing the Cairo Design District، "LMD" has put into consideration that this district provides a number of international hotels for the first time in Egypt so that it could be an integrated global destination that attracts creators، artists، and creativities from all over the world، as well as tourists looking to spend an unforgettable holiday in Egypt.
"CDD" also offers a platform for startups، advertising agencies، production houses، consulting offices، and upcoming artists، by providing contemporary offices which were specially designed in a way that makes it easier for artists to design and perform their works while providing all the facilities and tools needed to bring their work to light، he assured.
The main creative platform
He proclaims also that "CDD" is destined to be positioned as the main creative platform of the most distinguished art scene activities in Egypt، as it is the first innovation and global design district in Egypt، focusing on global design trends and introducing a destination that embraces world-class luxury fashion brands، exquisite art and culture galleries، a new take on culinary experiences، a next-level contemporary office spaces، a redefined entertainment arena، and world-class hospitality.
Amr Sultan praised his company as "LMD" is always keen to participate in "MIPIM"، the world’s largest real estate event which gathers the world’s top-notch real estate providers، as MIPIM is a remarkable venue that allows worldwide real estate professionals to gather، interact، and discuss opportunities for real estate companies interested in expanding their global presence and their business opportunities.
"MIPIM" a great opportunity for "LMD"
"MIPIM" is also a great opportunity for "LMD" to open to new trends in the global market and to enrich more the know-how since his company is always striving for excellence in its business، and at the MIPIM exhibition، LMD will show its portfolio of residential، commercial، administrative، and hospitality projects with its wide international expertise in the field of real estate development، he affirmed.
He stressed that after launching the first design district in Egypt "Cairo Design District" in One Ninety، "LMD" presents it in this global exhibition as the main project during the exhibition، as it is part of its involvement in the government's initiative in the file of Egyptian real estate exporting، so LMD is eager to showcase the rapid evolution of the real estate industry in Egypt.
LMD targets prime locations، sustainability، consistency، and value creation which are deeply reflected in every aspect of their business in Egypt، Dubai، Spain، and Greece، Amr Sultan، LMD’s CEO explained.
Global Standards
He declared that "LMD" adopts global standards in all of its projects، starting from selecting a unique location to developing master plans، architecture designs، and services، in addition to project facility management in a manner to serve the company’s goals to expand in different countries around the world.
When developing its various projects، LMD is eager to collaborate with the world's top-notch entities in each field as its projects range from commercial، residential، and second-home developments، and all of these projects provide residents and visitors with a unique experience by offering them all services such as open and green areas، specialized business quarters، cultural and art destinations، as well as a variety of entertainment and night life pots that display global brands and restaurants as well as fine dining from various cuisines، he stated.
"Investing in Egypt"
The CEO of LMD believes that "Investing in Egypt" is an excellent way to diversify the companies' portfolios and capitalize on the country’s growing economy as the Egyptian real estate sector is an attractive investment opportunity for savvy investors and Investing in the Egyptian real estate sector will not only achieve great gains and investment returns for investors but will also help the real estate sector to move rapidly and achieve a great leap in the Egyptian economy as it’s one of the most important economic sectors that participate with more than 20% of GDP.
With a population of over 100 million and a strong economy، Egypt offers a range of investment opportunities and advantages in the real estate sector for many reasons، he expected، as Egypt is becoming an increasingly attractive destination for foreign investors.
He reported that real estate prices in Egypt are considered one of the lowest in the region especially after the decrease of the Egyptian pound value in front of the dollar، making it an ideal opportunity for those looking to get bigger benefits as investors can expect high returns on their investments on the long term.
Booming tourism
He sees that Egypt has a booming tourism sector، which is expected to grow significantly in the upcoming years، this means that investing in real estate in Egypt can yield a steady stream of income from rental properties.
Amr Sultan confirmed that the Egyptian government is actively encouraging investment in the real estate sector by offering incentives and tax breaks to foreign investors، in addition to the government’s efforts to develop great infrastructure، roads، bridges، and transportation means.
He added that the Egyptian real estate sector offers a variety of investment opportunities، ranging from residential، administrative، medical، and hospitality to commercial projects، which means there is great potential for growth and development.
