Mountain View Reshapes the Real Estate Market by Introducing its Latest Innovative Concept “The Lighthouse”

Mountain View Launches “The Lighthouse” To Be the First Project to Develop the Skills of Individuals and Applies the Science of Happiness in Egypt and the Middle East

Based on its mission of "Together building a lighthouse to inspire towards meaningful، happy communities"، Mountain View announced the launch of The Lighthouse in Mountain View Ras El Hikma on the North Coast during the summer of 2023. The Lighthouse is the first experiential happiness destination and innovative community development hub in Egypt and the Middle East dedicated to community happiness and provides activities and workshops to develop skills and stimulate creativity while applying the science of happiness.

Prioritizing the human aspect

The launch of The Lighthouse supports Mountain View's strategy to establish communities that put the human aspect at the top of their priorities. Building on its human-centric approach، The Lighthouse represents a new chapter in the company’s quest to create spaces that go beyond mere living، fostering an environment where people can truly thrive and find purpose. The innovative concept of The Lighthouse will be implemented in Mountain View’s East and West projects in Cairo during the last quarter of this year.

Being an experiential happiness destination، The Lighthouse offers a variety of activities، workshops، and programs that cater to the needs of the whole family and enable new generations to follow their passion through developmental programs and events that incorporate the concept of happiness، in addition to motivating adult residents to enjoy their lives by practicing various diverse activities.

Engineer Amr Soliman، Founder and Chairman of Mountain View، said، "We، at Mountain View، believe in the power of building happier communities that prioritizes the well-being and fulfilment of their residents. Our philosophy is centered on being a human-centric company، where our focus goes beyond increasing land capacity to creating spaces where people truly thrive. The introduction of our newest venture، the Lighthouse، to the Egyptian market solidifies our commitment to inspiring meaningful and happy communities. The first phase of this concept will be in Mountain View Ras El Hikma، this community developmental space، is a testament to our vision."

He added، "The leading position that Mountain View possesses in the Egyptian real estate market drives us to reshape the entire industry by keeping pace with the evolving needs and achieving added value in this pivotal market. Therefore، we are excited to launch The Lighthouse، which applies the science of happiness and is the first of its kind in Egypt and the Middle East. The Lighthouse is designed to build inspiring communities، not merely residential units، and to provide vibrant spaces in order to inspire people and enable them to grow."

Identifying the points of weakness

The Lighthouse allows individuals to choose the workshops that suit them after they are invited to complete a 40-question survey based on the happiness index and know their interests، strengths، and desires. Residents and visitors applicants join workshops customized to develop their skills and personalities based on their actual needs after identifying the points of weakness that they need to work on in The Happiness Index. The activities and workshops that take place through The Lighthouse are based on the five truths of happiness developed by Jenn Lim، Co-founder of Delivering Happiness and Beyond Happiness، which contribute to achieving the vision of Mountain View، which combines spreading happiness with self-development.

The Lighthouse witnessed a great turnout of visitors to participate in a diverse array of activities and workshops such as cooking، drawing، fashion-related workshops، playing musical instruments، handicrafts، and other sports and art activities. These events and workshops are tailored to cater to the needs of the family and are compatible with their different age groups. These workshops empower visitors to enhance their learning skills in different fields and support self-growth and development in order to explore true، meaningful happiness. Furthermore، The Lighthouse offers various engaging activities، such as live music performances and stand-up comedy shows.

Founded in 2005، Mountain View embraced its journey with the sole purpose of revolutionizing the industry by adopting a unique vision of “bringing life to land and spreading happiness around us” standing on “Science of Happiness & Innovation” in accordance with international standards.

Over the past 18 years، with a mission to building a lighthouse that inspires meaningful and happy communities the company has renewed its promises and confirmed its continuous dedication in delivering 18 distinctive projects، spread across three 3 main areas; West Cairo، East Cairo، and Coastal Projects، overlooking the Red Sea and the Mediterranean، led by a team of thought leaders and qualified experts. Mountain View has become an icon of modern architecture، aiming to elevate residents’ quality of life allowing them to “Experience Happiness”.