Aiming to transform Egypt's Culinary Landscape, MARAKEZ, IMP & MMS reveal the details of the Million Pound Menu show at District 5

• Million Pound Menu Egypt, premiering exclusively on MBC and Shahid platform – today, December 14th, makes its debut at District 5

 MARAKEZ, Egypt's leading mixed-use developer, is proud to announce the launch of the “Million Pound Menu” at its flagship location, District 5. This exciting program, in collaboration with Innovative Media Productions (IMP) and MBC Media Solutions (MMS), will premiere exclusively on MBC and the Shahid platform, with the first episode airing today, showcasing the best of Egypt’s culinary talent.

Originally a hit show in the UK, the “Million Pound Menu” provides a unique platform for food and beverage entrepreneurs to pitch their innovative concepts to a panel of investors. Featuring 33 contestants over 11 episodes, the show also includes a pop-up restaurant at District 5, allowing attendees to experience the culinary creations firsthand and share their feedback with investors. 

Part of an inspiring journey

Expressing his excitement about bringing the “Million Pound Menu” to Egypt, Ahmed Luxor, Co-Founder, and CEO of IMP, stated: " I am thrilled to be part of this inspiring journey. The 'Million Pound Menu' is more than just a competition; it is a launchpad for a new generation of entrepreneurs who will transform the F&B industry in Egypt. It is an excellent opportunity for anyone dreaming of turning their passion into a successful venture. I anticipate seeing innovative ideas and promising projects to enrich the Egyptian and Arab F&B sector."

Ashraf Maklad, MARAKEZ’s Chief Commercial Officer, stated “Hosting the Million Pound Menu at District 5 demonstrates MARAKEZ’s commitment to innovation. As a catalyst for creative food concepts, District 5 is already home to many successful restaurants and F&B options that are transforming the dining landscape, and now we look forward to new concepts from Million Pound Menu”

Walid El Essawy, General Manager of MBC Media Solutions (MMS) in Egypt, shared his thoughts emphasizing the importance of this partnership in supporting entrepreneurs in developing innovative ideas and engaging a broad audience while contributing to the growth of Egypt’s F&B sector. 

As the latest and most ambitious development by MARAKEZ, District 5 integrates work, leisure, and dining, earning a reputation for its diverse culinary offerings. This initiative reflects MARAKEZ’s commitment to fostering entrepreneurship and delivering exceptional experiences that empower the next generation of innovators in Egypt’s food and beverage sector.