DIRIYAH SEASON: UNVEILING A NEW ERA OF CULTURAL EXPLORATION AND IMMERSIVE EXPERIENCES

Diriyah, the birthplace of the first Saudi state, continues to welcome its new season with a renewed spirit that redefines this historical landmark as the vibrant heartbeat of Saudi culture and a stage for global creativity. Every corner of its ancient mud-brick walls and every shadow stretching across its old courtyards tells a story of the nation, while its enchanting golden sunset atmosphere transforms into a nurturing platform for arts and global culinary experiences.

The Diriyah Season this year is not just a calendar of events; but an inspiring journey where past meets present, offering visitors an experience that will leave lasting memories. With its unique atmosphere, Diriyah Season places this historic city at the heart of the Saudi Arabia’s cultural and creative scene, celebrating the roots from which the nation's story emerged and reintroducing its heritage in a way that seamlessly blends authenticity with modernity.

During the Saudi Winter Season 2025/2026, Diriyah hosts more than ten major activations spread across multiple areas, transforming its courtyards into open interactive spaces that offer visitors from around the world a sense of belonging and the joy of exploration, building bridges between the local community and the world’s diverse cultures.

One of the highlights is the "Hal Al Qusoor," where visitors experience an unforgettable journey back to the ancient palaces of Diriyah, steeped in glory and tales. This offers an immersive narrative experience amidst historical mud-brick architecture adorned with atmospheric lighting.

In the "Historic Palm Oasis" near the UNESCO-listed Turaif District, "Layali Diriyah" welcomes its visitors every evening with live events, transforming the place into a dreamy visual tableau, combining elegant modern experiences with the essence of authentic Saudi hospitality. Here, upscale dining experiences harmonize with live artistic and musical performances, providing visitors with inspiring evenings and unforgettable moments.

In the " Souq Al-Mawsim," which revives the historic Al-Tawalie Area, tourists catch glimpses of history and the atmosphere of old markets that once symbolized Diriyah's commercial heart. Each time, the market celebrates the culture of a different country through a series of authentic heritage experiences, turning it into a vibrant space that clearly showcases the beauty of cultural fusion and diversity in the heart of historic Diriyah.

Diriyah Season serves as a platform to reinforce Saudi Arabia's presence as a global tourist destination through its diverse experiences and heritage landmarks. With its ongoing events, the season highlights Saudi Arabia's tourism offerings that attract visitors from all over the world.

The launch of the "Saudi Winter 2025" represents a new opportunity to enhance Saudi Arabia's position as a global tourist destination during the winter season. The program builds on the achievements of the past five years in the tourism sector, particularly in terms of visitor growth and spending, driven by Saudi Arabia’s Vision 2030's targets and the aim of welcoming 150 million visitors by 2030.

“Saudi Winter 2025” offers more than 1,200 tourism products and over 600 exclusive offers, including discounted packages, family packages, and experiences tailored to cater to all tourists.