Cairo Festival City Mall begins EGP 200 mn renovation…and Festival Avenue's investment reaches EGP 2bn

 

Extensive enhancement underway at Cairo’s favorite shopping destination

Committed  to  evolve   schemes  and  keep  up  with   customers’  trends and  expectations, Cairo Festival  City  Mall  has  revealed  this week  its  latest updates for the mall’s  refurbishment and expansion plan, with a total investment of EGP 2bn, announced earlier in 2019.

The retail giant is complimenting its dynamic expansion with an EGP 200 million investment in new renovations within the mall, positioning itself as an experiential and best-in-class shopping destination with an offering that maintains its position as a favorite choice for customers.

The expansion and renovation of the mall includes refurbishment and a face-lift plan to enhance the current offering. The first phase of renovation kicked off this month and is scheduled for completion by end of 2021.

The plan includes enhanced flooring, improved sight lines and space visibility by eliminating and reducing the size of large common area columns and bulkheads.

Renovations include revamping the mall’s atmosphere by making it brighter and lighter, as well as, adding the dynamic technology to the mall through digital branding to support retailers and external mall partners.

Commenting at the   event,   Timothy   Earnest,   Group   Director/CEO   Al-Futtaim   Malls, “The increasingly competitive retail market is pushing retail destinations in Egypt to get more creative on how to address the customers’ patterns and trends and continuously engage with    them to make their shopping experience more unique and comfortable.”

As for the renovation, Earnest has commented: “It was very crucial to give the mall a new lease  of life  by  undergoing  a  major  transformation  to  welcome  our  visitors  with  innovative design elements, a modern ambiance and new sought-after brands.”

“We are very proud to be making continuous substantial investments in Egypt, and the completion of this project with the renovation plan that we can see today comes out of our belief that Egypt is a growing hub for retail ventures,” he concluded.

“Festival Avenue” Cairo Festival City Mall’s latest flagship expansion project seeking to enhance the traditional retail experience in Egypt is on track for its launch in Q1 2023.

Speaking about the latest construction updates and face-lift of the mall, Earnest, stated, “Despite the exceptional circumstances imposed over the last year that have affected the ongoing activities and projects in various sectors and industries, Al-Futtaim Malls stays committed to the construction plan of “Festival Avenue” at Cairo Festival City Mall.”  

“CFC Mall along with its strategic partners was able to forge ahead, keeping crews on the job and working to meet deadlines, while maintaining the highest standards of safety and security for our teams. This serves as a testament to the hard work and collaboration between our partners to deliver a world-class shopping destination in Egypt.” He added.

The new expansion will add 80 new stores, including numerous international brands and 15 food and beverage outlets. With the new Festival Avenue, Al-Futtaim Group will achieve added value to the existing mall - which has won three RECON Awards in 2019 – as well as making radical changes in the retail market by providing diverse options for shoppers from stores and premium brands.

Festival Avenue will evolve the scope of the existing mall with a variety of indoor and outdoor alfresco dining options offering local and international cuisines, with an international 1,600 sqm Food Hall. By adding over 1,000 additional parking spaces, the mall will be able to hold 7,800 cars for shopping convenience - providing an unparalleled shopping and lifestyle experience to Cairo Festival City Mall.

To provide a global destination for shopping, dining and entertainment, an elevated leisure complex will  be available within the  new  expansion  for leisure activities  for all age groups  and will introduce a new concept of entertainment to Egypt.

Festival  Avenue  introduces new luxury brands to Egypt, elevating shoppers’ experience with       a range of fashion brands from  watches  and  jewelry  to  men  and  women’s  fashion.

The  group announced  the  arrival  of  new  much  sought-after  brands  as  part  of  the  expansion   with  big  names  such  as  Burberry,  Salvatore  Ferragamo,  Moschino,   Zegna,   Tod’s, OMEGA, Le Collezione, Red Valentino, Versace Couture, Karl Lagerfield, Cole Haan, Furla, Carolina Herrera, Emporio Armani, Tory Borch, Philip Plien, Elisabetha Franchi,  Roberto  Cavalli Sport, Fila, Nike, Dsquared2 and many others.

For several of these brands Festival Avenue will be bringing them to Egypt for the first time.