RED taps automation to reach different demographics, CEO

The new property consultancy Real Estate Domain chairperson Khalid Bahig shared his views with Osoul Misr about how the brokerage firm can contribute to the real estate market.

Bahig explained that RED incorporates information technology in ways this market has never seen before. "Technology has become an important prop and we are leveraging it."

Bahig, working previously at Coldwell Banker Egypt, shed light on his vision for 2021 ahead of participation at The Real Gate exhibition late March.

“Customers are always seeking to obtain credible data, and their approach to buying is changing in turn. In response, we created this new business model, based on the customer’s desire for more credible information,” said Bahig.

Trying to be as bold and ambitious as possible, RED is studded with remarkable industry experts, as well as all necessary state-of-the-art technological methods.

“We are striving to be game changers in terms of quality and variety of offerings in the real estate marketing realm as a whole. Since we launched, our target has been to be the biggest real estate marketing company in the market,” Bahig says.

RED predicts 15% growth for developers throughout 2021. According to Bahig, this fits in with their current behavior and the number of anticipated new launches.

RED’s internal infrastructure focuses on automation and research, “which is our primary pillar. It is a sturdy approach to modern digital marketing that will help us reach different demographics.”

“Teamed with our acumen and expertise, we are now equipped to be robust enough to speak the language that all our target customers speak and take them on a pleasant journey with the information and insights they are seeking.”

Advising homebuyers, Bahig sees a definite demand, as well as, bountiful investment opportunities in areas such as New Cairo, Mostakbal and Sheikh Zayed.

However, “the biggest opportunities lie in large government funded development, such as the New Administrative Capital, New Alamein, and Galala City. These areas could be more attractive for the common investor. But other options are still there, and with promising opportunities. It depends largely on the customer and their objectives, but opportunities are rife,” he advises.

The RED’s Chairman & CEO predicts that 2021 will definitely be better than 2020. Global conditions are winding down and “I expect 2021 to usher in a gradual process of reestablishment in terms of the economic situation,” Bahig concludes.

Given the recent curve in terms of demand and appetite for real estate, things are looking up. There may have been a slowdown at first, but it’s picking up rapidly. This can be attributed to factors, such as upward savings during lockdown.