Modon Developments launches Ahl Al Karam Campaign

Marketing expenses are funneled to extend immediate discounts to 33 units at Green River Tower

In an innovative initiative madeto help withstandthe skyrocketing prices, Modon Developments launched Ahl Al Karam (Generous People) Campaign which extends significant discounts during the Holy Month of Ramadan to clients at Modon Green River Tower, the largest hotel overlooking the Green River at the New Administrative Capital.

The company extendsdiscounts to clients in respect of 33 administrative units at the project, as fully-finished units with air-conditioners are marketed to clients at prices ranging from EGP28,000 to EGP900 during the Holy Month of Ramadan.

According to Chief Executive at Modon Developments Mr. Ahmed Usama, the company has opted for earmarking the marketing campaign expenses for its projects during the Holy Month of Ramadan so as to pass on forthcoming advantages to clients, notably big offers and discounts.

The company, he noted, has studied several mechanisms so as to slash extra costs overburdening customers in the face of the current economic headwinds. The company reached the conclusion that extending immediate discounts help achieve the desirable sales targets and slash some extra costs which would have otherwise been added to the unit.

Modon Developments is anxious to put up for sale high quality and low-priced products catering to clients' needs.

The 30-storey Green River Tower, spreading over 60,000m area, is deemed the tallest building overlooking the Green River. It comprises administrative and commercial spaces, together with a 5- star hotel, that is run by a renowned world company, in charge with providing high-quality services to the entire tower, he explained.

With the Green River Tower's constructions lasting for 4 years, the company seeks to deliver units ahead of schedule in fulfillment of its accustomed seriousness. The administrative section spans 20,000 area, with offices ranging from 35 to 1000m, as determined by the companies' requests, whereas the commercial section spreads over 13,000 area and the premium serviced apartments over 20,000m, he elaborated.

The company rolls out distinguished offers and activities during the Holy Month of Ramadan, as it entered into agreement with Talabat app to give out discount coupons of up to EGP200 during the Holy Month of Ramadan to the advantage of followers of the company’s Facebook page. Contests are made every day, as the contenders giving the right answers would become eligible to receive a free-of-charge order from certain restaurants via the Talabat app, he continued.

Also, Modon Developments has organized an event during the Holy Month of Ramadan, which is held in a famed sporting club with the attendance of 31 real estate marketers. The winner becomes eligible to receive an award amounting to EGP40,000, in conformity with the company’s keenness on incentivizing marketers and creating new mechanisms that ensure communications continue.

Modon Development was founded as an embodiment of up to 30-year partnership binding Egypt with Kuwait and United Arab Emirates in real estate constructions and developments. The company’s founders have a track record in Egypt inclusiveof 80 projects and compounds, together with a plethora of projects in Kuwait and UAE.

Modon Developments is carrying out high-end 5 projects in the New Administrative Capital, notably the 18-storey Central Iconic Tower, the first hotel to be built in the Central Business District over an area of 4104 sqm with investments totaling EGP1bn. The company owns a land portfolio in NAC and New Alamein.