Mountain View Calls the World for Boosting Social Interaction and Reducing Isolation, With the Participation of Mo Salah

Mountain View for development and real estate investment launched Bubble-Free movement, which encourages individuals to burst the bubbles they are imprisoned in with more social interaction for a happier life. Mountain View launched the movement in cooperation with iconic football player Mohamed Salah, the Egyptian National Team star and the forward of Liverpool Club, to be the ambassador of the global movement.

The movement goes in line with Mountain View’s vision “Bringing life to land and spreading happiness” through implementing the Science of Happiness in the communities the company builds, which is reflected positively on the lives of the clients and the employees. Being the first real estate developer to spread the Science of Happiness in Egypt and the Middle East, Mountain View aspires through the Bubble-Free global movement to spread its happiness vision internationally by calling the whole world to be more social. The movement also aspires to encourage people for more communication with their families, friends and communities, which will eventually lead them to a meaningful happier life.

Mountain View was inspired to launch the Bubble-Free movement based on various studies that proves the negative effect isolation has on psychological health. The Bubble-Free international movement encourages people around the world to adopt the Bubble-Free mentality and engage more in real life human interactions instead of spending time in solitary confinement.

Commenting on the movement, Eng. Amr Soliman, Founder & Chairman of Mountain Viewsaid, “Solitude and isolation is spreading massively these days, where people are living in bubbles as a consequence of social media platforms and leaning towards living in virtual reality. The pandemic exacerbated this solitude resulting in severe psychological and physical harm to people worldwide. As an attempt to break this isolation, we decided to launch Bubble-Free as a global movement to encourage people to interact and socialize more for a happier life”.

Soliman added, we don’t aim to spread happiness merely in the communities we implement, through Bubble-Free movement, we aspire to spread happiness to the whole world so Mountain View becomes the first Egyptian Real Estate developer aiming to spread its vision globally and export the Science of Happiness to the world”.

From his side, Eng. Wael Lotfy, Chief Innovation & Marketing Officer & Board member at Mountain View said, “Mountain View chose iconic football player Mohamed Salah to be our ambassador for Bubble-Free global movement, to promote the campaign globally leveraging the star’s global publicity and being an influential figure. Moreover, we share the same values with Mo Salah which will help the movement achieve its goals to spread happiness and encourage people to abandon solitude and partake in social activities”.

It is worth mentioning that this is not the first time Mountain View launches initiatives and movements to support the company’s vision to apply the Science of Happiness. The company launched programs that created a bubble free community such as Youth Development Program, which was established in 2020, that aims to enable young generations aged 8-16 to develop their skills, take responsibility and be self-reliant. The program offers a variety of constructive activities and events with the aim of contributing to comprehensive development. In addition, Mountain View initiated the “Cultural Experiences” program, which aims to help young people to understand better the customs, traditions and culture of society.

About Mountain View

Mountain View for development and real estate investment was launched in 2005. With a vision aspiring to develop integrated communities and spread happiness, Mountain View has become the leading real estate company offering first class project encompassing innovation, distinction and the science of happiness.

Over the past 15 years, the company has renewed its promises and confirmed its continuous dedication in delivering 17 distinctive projects led by a team of thought leaders and qualified experts. As a testament of its fundamental influence in the market, Mountain View’s so-called white and blue houses rejuvenated the market by becoming an icon of modern architecture, symbolizing innovation and uniqueness

Mountain View owns a substantial portfolio of land bank, amounting to 2,225 acres, divided into 3 main districts. West Cairo, represented in “iCity”, “Chill Out Park” and “Mountain View Giza Plateau” projects located in 6th of October, and East Cairo projects, reflected in “iCity”, “Mountain View 1, “Mountain View 2” “Mountain View Hyde Park” and “Mountain View Executive Residence” located in 5th settlement. In addition to the costal projects, overlooking the Red Sea and the Mediterranean; "Mountain View Sokhna" project 1 and 2, and "Mountain View Ras ElHekma" in North Coast.