Cairo Festival City Mall and Dar El Orman join forces to support families in Aswan as part of the 'Satr w Dafa' initiative

For the second consecutive year، Cairo Festival City Mall joined forces with Dar El Orman to provide relief for families in Aswan، supporting a total of 466 families. Their mission is to provide essential rebuilding and winter protection through the 'Satr w Dafa' initiative، dedicated to supporting the underprivileged during the cold seasons.

In its effort to make a positive impact on the community through its Corporate Social Responsibility (CSR) Program، ‘Festival Cares،’ CFC Mall and Dar El Orman worked together to bring a ray of hope by renovating houses، adding roofs، windows، and doors، as well as distributing blankets، within the framework of CFC Mall's ongoing CSR strategy to support Egypt’s less fortunate villages.

Economic initiatives

Heba Abdallah، Head of Marketing at CFC Mall، stated: "At CFC Mall، we actively engage with communities، implementing meaningful social and economic initiatives throughout the year. Following the lead of Al-Futtaim in corporate responsibility، CFC Mall has integrated its CSR strategy into its core. We collaborate with local government authorities and non-profit organizations to effectively contribute to our communities."

Heba Abdallah added: “We are honored to be continuing our partnership with Dar El Orman and contributing to Egypt's initiative of restoring economic vitality in Upper Egypt. Through this collaborative effort، we take pride in demonstrating that growth and development are priorities for us at every level."

Mamdouh Shaaban، General Manager of Dar El Orman، stated: "We are elated to collaborate with CFC Mall and extend our support towards Egyptian citizens all over the country. At Dar El Orman، we prioritize creating partnerships that make a meaningful difference in people's lives."

Joyful experience

He also noted that this collaboration between CFC Mall and Dar El Orman is not the first; stating: “We previously collaborated during 2022 and 2023 as part of the 'Satr w Dafa' initiative. In addition، on Orphans Day، we joined forces to bring smiles to over 100 children، creating a joyful experience for them at CFC Mall. During Ramadan 2022، we collaborated to distribute food boxes throughout the holy month.

It is worth mentioning that CFC Mall embraces the spirit of giving back، which has been embodied in its longstanding collaborations with various Egyptian NGOs. Teaming up with partners such as Dar El Orman and the Misr El Kheir Foundation، the mall distributed food supplies across Egypt، sponsored a community school in Fayoum to combat illiteracy and truancy، and engages with Resala Foundation on diverse projects، including supporting new brides and distributing Eid Calf’s. Additionally، a collaboration with Magdi Yacob Foundation was done to gather donations to support the foundation heartwarming cause.