Mountain View launches “Lagoon Beach Park” phase

Unique Residential Experience with First of its kind Activities in Cairo

Soliman: MV iCity is the result of a successful Public Private Partnership; reflecting the government’s trust in the private sector as akey partner in urban development

Following the success of the first phase of MV iCity New Cairo, Mountain View announced the launch of its new phase “Lagoon Beach Park”, which will be available for sale starting August to offer a unique first-of-its-kind residential experience in Cairo.

“iCity is a true testament of a successful Public Private Partnership and reflects the government’s trust in the private sector as a major partner in the urban development strategy.MV iCity is the first-of-its-kind in Egypt; implementing the concept of happiness throughout its designs and services,” stated Eng. Amr Soliman, Mountain View Chairman.

iCity project follows top-notch environmental standards and uses an innovative immobilization model that incorporates smart solutions including advanced transportation means to ensure the safety of residents and their children away from cars, for a safer and quieter society. The project also offers an intelligent energy-consumption model that supports smart infrastructure by connecting fiber-optical networks to ensure the speed and quality of communications services.

The ‘Lagoon Beach Park’ phase, which is built over 100 acres with EGP 8 bn investments, includes diverse unit spaces starting from 150 sqm and overlooking a lagoon similar to coastal areas’ views. The new phase provides a unique residential experience that is both chilling and fun with a swimmable lagoon for a year-round summer in the heart of Cairo.

Eng. Wael Ezz, Chief Commercial Officer of Mountain View, said, “The new phase of MV iCity New Cairo ; is set to be a new benchmark in the real estate sector, as it provides an unprecedented experience and a unique concept for residential living. The project features first of its kind activities and water sports accessible throughout the year for the first time in Cairo, serving Mountain View’s vision and keeping up with the ever-changing needs of the real estate market and consumers alike.”

As part of the new phase, Mountain View offers “New iVilla Beach Edition” an innovative villa-like product offering everything consumers look for in a villa, with a private underground garage and direct access from the unit to Lagoon.

Mountain View also offers “Millennial Beach Edition”, a new product that adapts to the radical change in the real estate market in terms of the concept of housing, through its modern residential spaces that are better designed to keep pace with user’s new demands of living including outdoor spaces inside the property. The new designed spaces are suitable for home gatherings, multi-use purposes such as sports, work, children’s room and others, convenient for the new living habits and desire of staying at home while staying connected with the outside world.

As part of the company’s vision towards developing innovative projects based on the science of happiness, Mountain View launched the first administrative project “HeartWork” inside MV iCity New Cairo project, which presents a new and different concept of the work environment. In collaboration with DH – Delivering Happiness; the world’s first culture coach|sulting using the “Science of Happiness”, and Callison RTKL, as the leading global architecture, planning and design firm. Mountain View applies the concepts of happiness within the project according to the international standards. ‘Heartwork’ offers entrepreneurs and business owners distinctive features inside a business complex, where each company can enjoy its privacy and its employee’s privacy through a private entrance and parking, front porch, as well as a personalized branding for each company within the HQ500 new phase.

It is worth mentioning that the first phase of iCity New Cairo was inaugurated last month in the presence of Prime Minister H.E Dr. Mostafa Madbouly, and Minister of Housing, Utilities and Urban Communities, Dr. Assem Al-Gazzar, along with a number of the company’s officials. During the visit through, the Prime Minister's tour in the project included the housing units, facilities and green spaces as well as the clubhouse. The first phase of MV Club was also launched on the same day.