Mohamed Ramadan to wrap up the summer season
Kwai, the leading global short-form video platform, is set to wrap up the summer season by sponsoring a show-stopping performance by popular Egyptian actor and singer, Mohamed Ramadan. The event is scheduled to take place on August 26, 2022 at the New Alamein City, inside North Square mall in Egypt’s North Coast.
As an official partner, Kwai will offer an exciting range of activities during the concert, including an on-ground booth that will feature a GlamCam, where guests can capture instant 360-degree videos in true Hollywood style, keeping those precious moments forever.
On August 22, Kwai launched its in-app competition, encouraging its users and content creators to post music or travel-related videos under the hashtag #Kwai_in_Sahel. Users with the top 10 videos selected will get the chance to win a ticket to the concert.
For users who will not be able to attend the event, but want to share the experience, Kwai will be livestreaming the concert on the application.
Kwai’s sponsorship of the concert at the North Coast’s New Alamein City further showcases its commitment to promoting and supporting tourism within the country, in addition to its dedication to being part of major events across Egypt – and Kwai’s recent participation in the El Gouna Film Festival in 2021 is a testament to that.
