Kia to send around 1,000 football fans to the FIFA World Cup 2022

• Kia is the official mobility partner for the FIFA World Cup 2022

• Kia will invite around 1,000 football fans from around the globe to the much-loved sports event

As the main automotive partner for the FIFA World Cup 2022, Kia has launched one of its biggest giveaways around the world to date.

Through various social media competitions and activations in the lead up to the global event, around 1,000 selected football fans from around the world are being sent to the FIFA World Cup 2022. The visits promise a deluxe in-stadium experience with match-viewing from premium seats.

The winners will not only be able to watch the matches up close, but they will also be able to experience the FIFA Fan Festival, which offers live match screenings, endless entertainment and fun football activities, all in a family-friendly environment.

As the official mobility partner, Kia will provide a fleet of vehicles for use during the FIFA World Cup 2022™ to facilitate the safe and convenient mobility of players, referees, VIPs and staff. 297 passenger cars (including Telluride, Sorento, Sportage and Carnival) will be joined by 80 of Kia’s most eco-friendly models (EV6 GT-line, Sorento PHEV and Niro PHEV) as well as 70 buses for this purpose. This will mark the first time for Kia to operate eco-friendly vehicles in the FIFA event.

Since 2007, Kia has been an official automotive partner of FIFA, providing vehicles from its wide-ranging model line-up to FIFA and FIFA events, while boosting its brand recognition through various marketing activities and A-board advertisements in the stadiums.

Sustainable mobility solutions

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.