Emirates NBD Egypt joins the Mastercard Pay with Rewards System for Cardholders

• The program offers customers the freedom to spend points and receive cash back after their purchase for instant, seamless rewards redemption experience.

• Studies show that loyalty programs boost spend and activity ratios by 15-25%

Emirates NBD Egypt announced the launch of its new loyalty program “Points Plus” in partnership with Mastercard’s Pay with Rewards system, promoting the use of digital payments in Egypt. The new scheme unlocks unlimited rewards and enables cardholders to spend points for any purchase, worldwide, in-store or online.

The new rewards program enables Emirates NBD Egypt to tailor loyalty programs and customize redemption offers unique to its own brand, all while leveraging clients’ relations. In addition, Mastercard’s Pay with Rewards allows the bank to run a cost-effective rewards program by lowering catalog and call center expenses.

The Pay with Rewards is one-of-a-kind digital redemption solution that gives cardholders the freedom to spend points and receive cashback after their purchase for instant, seamless rewards redemption experience. This partnership will allow Emirates NBD Egypt to offer its customers the flexibility of redeeming their points from the Points Plus program in one simple step using Emirates NBD Egypt’s website or Mastercard Pay with Rewards app, without point of sale (POS) integration.

New rewards program

“We are excited to partner with Emirates NBD Egypt to support the launch of their new rewards program. With today’s consumers being more digital than ever, our Pay with Rewards program offers banks the opportunity to move beyond the traditional rewards framework and meet the needs of consumers looking for personalized, flexible, and accessible experiences that offer more than points and cashback.” said Adam Jones, Country General Manager, MENA Central at Mastercard.

“We are beyond excited to launch this great feature for our clients in collaboration with Mastercard,” said Mohamed Berro, CEO of Emirates NBD Egypt. “It comes as part of our commitment to bring the best-in-class services and exclusive offers to our clients and also in line with our push towards cashless as part of the Central Bank of Egypt’s directives and initiatives,” added Berro.

A study by McKinsey found that loyalty programs can boost purchasing power by 15-25% annually. With Egypt being the most penetrated market in MEA for Mastercard’s Reward Solutions, and the second biggest in the EEMEA region, the announcement comes as part of Mastercard’s focused efforts in helping Egypt go cashless, seeing that Emirates NBD Egypt is the 8th bank to join the program.

A global adaptable solution

Mastercard’s Pay with Rewards, part of the Mastercard Rewards Solutions, is a global adaptable solution that offers issuers holistic modular capabilities to optimize and deliver personalised programs. Hammering on the exclusive redemption perks, the loyalty program is set to build relationships with customers by driving their engagement.

Mastercard, www.mastercard.com, Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

One of the largest banks operating in Egypt

Emirates NBD Egypt is an owned subsidiary of Emirates NBD Group, a leading banking group in the Middle East and a major contributor to the banking industry on an international and global scale. Emirates NBD Egypt is one of the largest banks operating in Egypt, positioning itself as a pioneer in providing advanced digital banking services, supported by a large network of 66 branches spread across all governorates, and 335 ATMs across the country.

Emirates NBD Egypt is considered the main player in financing major projects related to the country's infrastructure and development initiatives, which has qualified it for many awards. Among these were three major awards granted by the largest banking institution in Africa, The Banker Africa.

The bank also won the Best Digital Bank Award in Egypt in 2017, the Best Mobile Banking application in Egypt for the year 2018 and the Best Digital Bank in Egypt for the year 2019 from International Finance Magazine. In addition, Emirates NBD Egypt was also awarded the Best Bank in Cash Management for the year 2018 from the Asian Banker, and two awards for the Most Innovative Bank for 2020 in Trade Finance and Cash Management Sector in Egypt and The Fastest Growing Corporate Bank in Egypt for the year 2021 by International Finance Magazine along with the Best Digital Bank Award for the year 2020-2021 from the Union of Arab Banks.