Ford cut price of Electric Mustang Mach-E after its sales tumbled51%in January

Ford Motor Co.، the No. 2 U.S. automaker lowers prices on multiple versions of the 2023 model Mach-E by a range of $3،100 to $8،100 after its sales tumbled 51% in January that its lowest-price 2023 model year Mach E version now has a suggested retail price of $39،895، down from $42،995، while the higher-end Mach-E GT spec will cost about $7،600 less، at $52،395 and other versions including the extended-range premium version electric Mustang Mach-E SUV will drop in price by $8،100 to $48،895.

Ford Motor Co. automaker cut the electric Mustang Mach-E's price as much as $8،100 after sales tumbled 51 percent in January when the automaker had to stop offering tax incentives on the electric vrhicles (EV) and the  plug-in models.

Ford Motor Co. slashes prices by a range of $3،100 to $8،100 on EV

Ford Motor Co. automaker slashes prices on multiple versions of the 2023 model Mach-E by a range of $3،100 to $8،100، that the battery-powered crossover SUV that Ford makes in Mexico now starts at $39،895، down from $42،995، according to Bloomberg News Agency.

The biggest discount is offered Ford Motor Co. automaker،  on several versions، including the high-end premium model with an extended range battery، which now starts at $45،895 and cuts prices of electric Mustang Mach-E by up to $8،100 and Ford slashes Mustang Mach-E prices again as EV price war enters its second year.

Mustang Mach E is Ford's lowest-price 2023 model

Ford Motor Co. the No. 2 U.S. automaker's lowest-price 2023 model Mustang Mach E version now has a suggested retail price of $39،895، down from $42،995 after sales fell sharply in January and Ford said the price cuts come as the automaker continues  to adapt to the market to achieve the optimal mix of sales growth and customer value.

Ford Motor Co. the No. 2 U.S. automaker، the Dearborn، Michigan-based automaker warned thad U.S. sales of the Mach-E fell by 51% in January to 1،295 as the Mach-E lost eligibility for a $3،750 tax credit on Jan. 1 after new U.S. Treasury Department battery sourcing requirements aimed at weaning the electric vehicle supply chain away from China took effect، as well as numerous other models also lost tax credits.

American Treasury has reimbursed auto dealers for about $135 million

American Treasury has reimbursed auto dealers for about $135 million in advance point-of-sale consumer EV tax credit payments since the start of the year through Feb. 6، while the Internal Revenue Service has received more than 25 thousand time of sale reports، including more than 19 thousand with advance payment requests.

Tesla co. opens new tab Model Y crossover، which competes with the Mach-E، starts at $42،990 before federal tax credits of $7،500 and the Elon Musk-led EV maker sparked a price war early last year in a bid to spur demand and grab more market share.

Ford slowed their EV push to instead focus on higher-margin hybrid

Ford and other legacy automakers have slowed their EV push to instead focus on higher-margin hybrid and gas-powered models nd Ford said in January it would reduce production of its F-150 Lightning pickup truck، cutting production at its Michigan Rouge Electric Vehicle Center to one shift starting April 1. 

Ford Motor Co. the No. 2 U.S. automaker affirmed that the Ford Mustang Mach-E just became a lot more affordable after the automaker announced a major price cut for the 2023 model year and the new adjustments will bring at least one version of the Mach-E below $40 thousand for the first time.

Mustang Mach-E was the number two bestselling electric SUV in the US

The Mustang Mach-E was the number two bestselling electric SUV in the US in 2023، but to get there، Ford had to wage a brutal price war with Tesla that is now entering its second year and the Elon Musk-run company has seen its market share in the US slip quarter over quarter، but Tesla still commands over 50 percent of the EV market.

The price cuts are also a reflection of the new reality in which EV sales are not growing as fast as they were in prior years and the price cuts are also a reflection of the new reality in which EV sales are not growing as fast as they were in prior years but demand is softening as more customers are looking for the right price، as well as more evidence that the charging infrastructure is going to work reliably.

New prices to adapt to the market to achieve the optimal mix of sales growth and customer value

Ford Motor Co. spokesperson Martin Gunsberg said the new prices were intended  to adapt to the market to achieve the optimal mix of sales growth and customer value but here’s the breakdown of the new Mustang Mach-E prices as compared to the previous MSRP.

The premium trims with extended range batteries، both rear-wheel and all-wheel drive، are getting the biggest discounts of $8،100 knocked off the sticker price as the Select RWD trim’s new price will be just below $40 thousand، which seems like a significant milestone for Ford’s flagship EV.

Ford Motor Co. to add new incentives for leased vehicles

Ford Motor Co. is also adding new incentives for leased vehicles، offering a $7،500  Red Carpet Lease cash incentive، when the vehicle is leased through Ford Credit، the company’s in-house financial division and that will be in addition to the federal EV tax credit Ford Credit passes on to consumers، resulting in lower monthly payments.

Ford Motor Co.، the No. 2 U.S. automaker revealed that the Mustang Mach-E is only eligible for the $7،500 EV tax credit when leased as the elctric cars or  EVs are not currently eligible for the credit for customers who want to buy or finance the Mach-E thanks to its battery supply chain.