Tatweer Misr Launches 2025 Strategy to Implement Corporate Governance and Achieve Optimal Performance

Dr. Ahmed Shalaby: Executing ambitious plans for a new organizational structure to achieve significant sales growth, increasing rate of unit deliveries, and development of financial solutions to achieve corporate and financial goals

With more than a decade since its inception, Tatweer Misr has successfully positioned itself as one of Egypt’s leading real estate development companies, establishing smart and sustainable urban communities that cater to both current and future clients' needs. The company has also played a crucial role in driving national economic growth by creating thousands of direct and indirect job opportunities and delivering a return on investment to shareholders.

Entering a new historic phase in 2025, Tatweer Misr is adopting a new strategy focused on implementing corporate governance regulations to achieve maximum growth rates, improve operational efficiency, and enhance performance oversight. The strategy also supports the company’s transition towards corporate sustainability, preparing it for an initial public offering (IPO) in the medium term. Additionally, the strategy reinforces Tatweer Misr’s commitment to integrating environmental sustainability standards across its projects to ensure the development of smart and sustainable communities.

Dr. Ahmed Shalaby, President & CEO of Tatweer Misr, commented: “We are proud of what we have accomplished over the past decade in solidifying our leadership in the Egyptian real estate sector. Our strategy has always been driven by a commitment to developing urban communities that clare both sustainable and smart, delivering added value to our clients, partners, and shareholders while supporting the Egyptian economy. Today, we are ahead of a new challenge—transitioning our company towards corporate sustainability through compliance with corporate governance regulations that will propel the company into its next phase. Our strategy aims to expand our projects locally and internationally while setting a benchmark in governance and sustainability that contributes to the growth of the real estate sector and reinforces national GDP. Additionally, we are executing ambitious plans for a new organizational structure to achieve significant sales growth, increase the rate of unit deliveries, and develop financial solutions to achieve corporate and financial goals.”

Expansion plans

Tatweer Misr has commenced its new strategy by implementing comprehensive organizational restructuring aligned with its future goals and expansion plans. This restructuring includes the introduction of new senior management positions assigned to prominent industry professionals in Egypt’s real estate sector to enhance institutional efficiency and achieve the company’s long-term aspirations.

As part of this organizational restructuring, Mr. Ahmed Noureldin has been appointed Chief Financial Officer (CFO), a strategic role responsible for overseeing financial controls, investor relations, and coordination with banking and non-banking financial institutions. His responsibilities also will include developing financial solutions to support project funding and achieving the company’s financial goals, ensuring financial stability and sustainable growth.

Furthermore, Mr. Ihab Salama has been appointed Chief Portfolio Officer & CEO of Tatweer Misr Education. In this role, he will oversee non-residential projects and all education-related initiatives, expanding the company’s portfolio and reinforcing its commitment to diversification and sustainability.

Additionally, Mr. Mohamed Rashad has assumed the position of Chief Internal Audit Officer, tasked with overseeing internal audit, compliance, and risk management, thereby enhancing corporate transparency and governance.

Tatweer Misr’s strategy also emphasizes raising awareness of sustainable development goals by leveraging the role of Dr. Ahmed Shalaby, President & CEO of Tatweer Misr, as a board member of the UN Global Compact Network Egypt and a founding member of Chapter Zero Egypt. The company remains focused on showcasing the economic benefits of environmental and social sustainability practices across various sectors. Tatweer Misr will continue to share its best practices in sustainability at local, regional, and international forums to highlight advancements in the Egyptian real estate sector, support increased real estate exports, and open new markets for Egyptian developers.

Sales growth

As for operational and financial goals for 2025, Tatweer Misr’s 2025 strategy targets significant sales growth, aiming to reach EGP 35 billion in total sales. The company is also working on accelerating its construction pace through allocating around EGP 14 billion to facilitate the delivery of over 2,000 residential units across its projects. Furthermore, Tatweer Misr will continue to diversify its investment portfolio and enhance its unique offerings to create vibrant, fully integrated communities. The company is also working on exploring new investment opportunities and increasing its land bank to further enhance its positioning in the real estate sector.

These strategic moves come after a record-breaking performance in 2024, during which Tatweer Misr has succeeded in exceeding its targets. The company achieved contractual sales of over EGP 33 billion, surpassing its goal of EGP 32 billion—the highest sales figure in its history—bringing total accumulated contractual sales to approximately EGP 82 billion. Additionally, the company prepared more than 1,400 units for delivery across projects such as Fouka Bay, D-Bay, IL Monte Galala, and Bloomfields, having invested over EGP 7 billion in construction activities. This brought the total number of ready-for-delivery units across Tatweer Misr’s projects to 4,800.

From unit sales perspective, Tatweer Misr sold over 2,350 residential units in 2024, increasing its total client base to more than 16,000 families. The company’s “Salt” project led sales, with 940 units sold, followed by “D Bay” (410 units), “Bloomfields” (380 units), and “IL Monte Galala” (310 units). Additionally, 205 units were sold in “Fouka Bay” and 105 in “Rivers,”.

During the last month of 2024, Tatweer Misr has successfully launched a new project entitled “Scenes” in Mostakbal City, New Cairo. With this addition, the company continues to spread its footprint across Egypt’s strategic real estate locations.

The Executive Office of the Real Estate Development Chamber holds a meeting to discuss proposals for real estate export and market regulation

A great way to encourage real estate exports and boost the market is to offer the stock of existing real estate units in overseas markets.

The Executive Office of the Board of Directors of the Real Estate Development Chamber, at the Federation of Egyptian Industries, held a lengthy meeting with the participation of most members of the Board of Directors, to address the tasks and demands that concern workers in the real estate sector and are based on several objectives, including real estate export, market regulation, and filtering it from non-serious companies in a way that ensures the protection of the real estate industry in Egypt.

The meeting was attended by members of the specialized advisory committee for urban development and real estate export formed by the Council of Ministers, namely Eng. Tarek Shukry, Chairman of the Real Estate Development Chamber, Eng. Amr Suleiman, and Eng. Amgad Hassanein, in addition to members of the Executive Office of the Real Estate Development Chamber.

Protecting the real estate industry

Eng. Tarek Shukry, Chairman of the Real Estate Development Chamber and the official in charge of communication between the members of the advisory committee and the Prime Minister, said that the chamber aims to protect the real estate industry in Egypt, preserve the rights of customers, and create an attractive climate to drive more investments in the real estate sector, which is one of the most important economic sectors in Egypt.

He pointed out that the meeting discussed important proposals and ways to advance the real estate export system and benefit from the stock of real estate units owned by some entities, as there are units ready for immediate housing in some areas, and if they are offered for export, they will bring in large returns as they are compatible with the requirements of foreign customers. He pointed out that the chamber always plays an effective role in communicating with developers and government agencies. 

The needs of developers are brought to the attention of the appropriate authorities at regular meetings. The most recent of the many important developer-friendly measures that the chamber helped pass was the New Urban Communities Authority's Board of Directors' approval to give companies and entities that were given land plots to establish investment projects a six-month grace period with certain restrictions. 

The Real Estate Development Industry Chamber was submitted a memorandum to the authority requesting a grace period for companies. 

During the meeting, the Real Estate Development Chamber emphasized how eager it is to keep the real estate market free of companies that are not serious. The Chamber also makes sure that its members are serious and has stringent requirements for companies to meet before they can become members. The Chamber has more than 14,000 member companies and more than 14,000 applicants for membership.

In addition to separating the active into several degrees and establishing rules for each category, it was requested that each of the three categories (small, medium, and big) be assigned an internal classification: active or operating, inactive or inactive.

It also discussed the members' request to request the New Urban Communities Authority to offer lands with areas between 5 and 20 acres to meet the needs of medium-sized companies and to develop these lands with real estate projects without fences to ensure the implementation of projects that meet the needs of a wide segment of customers at lower costs than compounds.

For his part, Eng. Amjad Hassanein, a member of the Chamber's Board of Directors, said that the Real Estate Development Chamber is the official and legal entity to regulate the real estate sector.

According to Eng. Amr Suleiman, a member of the Real Estate Development Chamber's Board of Directors, the Chamber is constantly eager to offer guidance and assistance to businesses and resolve issues that affect employees in the real estate industry. In order to guarantee the success of Egyptian companies' overseas experiences, he continued, the emphasis in the next time would be on offering assistance and direction to businesses looking to expand internationally in a number of areas, including the Saudi market.