Mastercard Launches Legacy Book Celebrating 25 Inspiring Women and Their Trailblazing Stories

Book features inspirational stories from artists، scientists، political figures، entrepreneurs and businesswomen across the globe including:

Dr. Maya Morsy، President، Egypt's National Council for Women

Her Excellency Dr. Aisha Bint Butti Bin Bishr، Global Digital Magnate، Vice Chairwoman of Emaar Development Board & Former Founding Director General of Smart Dubai

Raha Moharrak، Adventurer

Jessica Kahawaty، Philanthropist، Entrepreneur and Model

Sarah Baydoun، Founder and Creative Director of Sarah’s Bag

Bringing together the journeys of some of the world’s most inspiring female leaders in arts، sports، politics، hospitality، financial services and beyond، Mastercard has unveiled a coffee-table book، ‘Lasting Legacy - Honoring 25 Visionaries to Celebrate 25 Years of Priceless’. Launched during Women’s Month 2023، the book marks the 25th anniversary of Mastercard’s renowned Priceless platform، which has been connecting people to their passions for a quarter of a century.

Mastercard is committed to creating a more equitable world for all and this project marks the company’s latest milestone in unlocking opportunities and celebrating the role of women in society. By exploring the role of these trailblazers، the book aims to inspire readers to take action in their own lives and communities to close the gender gap and create a more inclusive future.

Highlighting the journeys and impact of women

The legacy piece highlights the journeys and impact of women including Nona Gaprindashvili، Chess Legend; Nezha Alaoui، Founder، Author، Impact Influencer & CEO of Women Choice; Ambareen Musa، Founder & CEO of Yabi by Souqalmal; Laila Mostafa Abdullatif، Director General of Emirates Nature-WWF; Naoko Yamazaki، Astronaut & Engineer; Jennifer Blandos، Founder & CEO of Female Fusion، and Ola Doudin، Co-founder & CEO of BitOasis، among others. 

“This book has been a true labor of love for us، and a testament to the women who are driving progress and uplifting communities around the world. It is our hope that the stories in ‘Lasting Legacy’ will encourage readers، regardless of their gender، to pursue their passions and make a positive impact on society، to inspire generations to come،” said Beatrice Cornacchia، Senior Vice President، Marketing and Communications، Eastern Europe، Middle East and Africa، Mastercard. 

‘Lasting Legacy - Honoring 25 Visionaries to Celebrate 25 Years of Priceless’ represents the evolution of Mastercard's Priceless platform، which has progressed to reflect the company’s ongoing transformation and the changing world of consumers. As Priceless marks 25 years، Mastercard continues to tap into people’s passions as it enables opportunities for people the world over to pursue their passion and purpose.

The book will be available from 14 March 2023، and be available online، across libraries، universities، schools، and on BooksArabia.com. 

The full list of women featured are:

Laila Mostafa Abdullatif، Director General of Emirates Nature-WWF

Zainab Al-Eqabi، Para-Athlete

Nezha Alaoui، Founder، Author، Impact Influencer & CEO of Women Choice

Sarah Beydoun، Founder & Creative Director of Sarah’s Bag

Her Excellency Dr. Aisha Bint Butti Bin Bishr، Global Digital Magnate، Vice Chairwoman of Emaar Development Board & Former Founding Director General of Smart Dubai

Jennifer Blandos، Founder & CEO of Female Fusion

Ola Doudin، Co-founder & CEO of BitOasis

Nona Gaprindashvili، Chess Legend

Valeriya Ionan، Deputy Minister for Eurointegration at the Ministry of Digital Transformation of Ukraine

Jessica Kahawaty، Model، Entrepreneur & Philanthropist

Roya Khajeh، Assistant General Manager and Head of Cards and Payments at Commercial Bank، Qatar

Linda Kirkpatrick، President of Mastercard North America

Wendy Kopp، Co-founder & CEO for Teach For All

Pontsho Maruping، Managing Director of South African Radio Astronomy Observatory (SARAO)

Wanjira Mathai، Environmentalist & Activist

Sconaid McGeachin، Director of Communications and Marketing at COP28 UAE & Former Senior Vice President Communications at Expo 2020 Dubai

Raha Moharrak، Adventurer

Dr. Maya Morsy، President of the National Council for Women، Egypt 

Sudha Murthy، Author & Philanthropist

Ambareen Musa، Founder & CEO of Yabi by Souqalmal

Piwokuhle Nyanda، Athlete & Rugby Player

Devi Seetharam، Artist

Umut Shayakhmetova، CEO of Halyk Bank

Natasha Sideris، Founder & CEO of Tashas Group

Naoko Yamazaki، Astronaut & Engineer