City Centre Almaza Marks Five Years of Success, Community Impact and Innovation in the Egyptian Market

City Centre Almaza anniversary underscores Majid Al Futtaim’s commitment to economic progress with 268 stores and 15,500 direct and 25,700 indirect jobs created over the past five years.

The 'Five Years of Celebrating All the Happy Moments with Us' campaign is being launched to mark the anniversary, offering customers a chance to win prizes totalling up to EGP 250,000

  Majid Al Futtaim, a leading pioneer in shopping malls, communities, retail, and leisure across the Middle East and Africa, celebrated City Centre Almaza’s fifth anniversary, underscoring its significant achievements in fostering economic growth, community engagement and innovative shopping experiences since entering the Egyptian market. 

A press conference was held to highlight the mall's focus on sustainability, local economic contributions and creating memorable experiences for every visitor.

A Transformative Investment in Egypt’s Retail Landscape

With strategic investments totalling approximately $550 million, City Centre Almaza has profoundly impacted Egypt’s retail sector. These investments have enabled infrastructure enhancements, thousands of job opportunities, and diverse offerings for mall visitors. Furthermore, the centre invested $53 million between 2022 and 2024 in customer experience improvements, while also supporting local businesses and fostering a culture of entrepreneurship.

Rasha Azab, Managing Director of West Region Shopping Malls at Majid Al Futtaim – Properties, commented, "We are delighted to celebrate five successful years at City Centre Almaza. Over this period, we have welcomed more than 61 million visitors, underscoring our dedication to innovative, customer-centred experiences. Our commitment to excellence is steadfast as we continue meeting and exceeding our visitors' expectations."

Azab added, "With over 268 stores, including 100 local tenants and a total leasable area of 100,000 square meters, City Centre Almaza remains a premier shopping destination, with tenant sales exceeding EGP 23 billion. Our efforts to create 15,500 direct and 25,700 indirect jobs reflect Majid Al Futtaim’s mission to support economic growth and enhance the communities we serve."

Celebrating Five Years of Happy Moments

To mark its fifth anniversary, City Centre Almaza launched the "Five Years of Celebrating All the Happy Moments with Us" campaign, which features various activities, including the “Shop and Win” initiative. This initiative offers visitors a chance to win prizes totalling EGP 250,000 by the end of the campaign, which runs until November 30. This campaign epitomizes City Centre Almaza’s commitment to providing extraordinary and memorable experiences for every visitor.

A Hub for Community and Cultural Engagement

City Centre Almaza has hosted an array of cultural, social, and sporting events that have enriched the community, such as the "Space of Art" festival in partnership with Cocoon Cultural Center, promoting local artistry and talent development. Additionally, "City Garage Live" and "City Garage Fashion" support young fashion designers and entrepreneurs, further strengthening the mall’s role as a community incubator for emerging talent.

The centre has also celebrated International Women's Day through the “Ladies of CC” campaign, which recognises women's contributions, especially in leadership and entrepreneurship. Furthermore, City Centre Almaza has organised impactful CSR initiatives, supporting over 2,000 underprivileged families and children. One highlight is Majid Al Futtaim’s annual CSR campaign, with 15% of proceeds benefiting the Egyptian Food Bank’s nutrition program. The mall also observed Orphans’ Day by hosting 100 children for a special celebration, creating lasting memories in partnership with local organizations.

Reinventing the Customer Experience

City Centre Almaza redefined its brand identity two years ago through the "Big C Vote" campaign, which engaged visitors in shaping the mall's offerings. This interactive approach inspired popular events such as "City Garage Live", establishing the centre as a unique shopping and entertainment destination in Egypt.

City Centre Almaza’s five-year milestone reflects a legacy of progress, innovation, and community engagement that aligns with Majid Al Futtaim’s vision to create great moments for everyone, everyday. As it continues to evolve, City Centre Almaza remains committed to bringing exceptional experiences to the Egyptian market and beyond.

Operating across the Middle East

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year. 

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including four indoor ski locations in Dubai, Abu Dhabi, Cairo and Oman as well as family entertainment centers Magic Planet and Little Explorers. It is the proud owner of the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman with the iconic City Centre shopping malls rounding out its portfolio across the region. The Group partners with world-class fashion, home, speciality retail and beauty brands, including lululemon, LEGO, Crate and Barrel, Shiseido, with over 70 stores and 20 digital platforms across the GCC. It also owns and operates THAT Concept Store, a multi-brand retail destination and app. Majid Al Futtaim is also the exclusive franchisee for Carrefour across markets in the Middle East, Africa and Asia, serving 770,000 customers daily. These offerings are powered by the UAE’s fastest growing loyalty programme SHARE, which offers customers a more personalised and data driven experience. The developer of choice for the region, Majid Al Futtaim is the creator of mixed-use communities including Tilal Al Ghaf in Dubai and Al Mouj in Muscat. 

 Majid Al Futtaim has continued to set the standard for sustainable growth through its Dare Today, Change Tomorrow sustainability strategy. The Group is committed to becoming Net Positive in water and carbon by 2040.