Tatweer Misr partners with IWG to manage and operate Egypt’s first fully serviced offices within “Coflo” in “Bloomfields” under the Regus brand

Tatweer Misr partners with International Workplace Group to launch a new Regus workspace at Coflow within Bloomfields, introducing the country's first serviced offices, in response to growing demand for hybrid work solutions

Tatweer Misr, one of Egypt’s leading real estate development companies, has partnered with International Workplace Group (IWG) — the world’s largest provider of hybrid working solutions, known for brands like Regus and Spaces — to launch a state-of-the-art flexible workspace in Bloomfields. As part of this partnership, Regus will manage 1,200 square meters of flexible office spaces within the first phase of 'Coflow,' a 45,000-square-meter development in Bloomfields, Mostakbal City, New Cairo. This collaboration represents a significant milestone in introducing innovative commercial spaces within Tatweer Misr’s developments.

The new Regus Center at Coflow in Bloomfields will offer co-working spaces, serviced offices, business lounges, and meeting rooms, all thoughtfully designed to enhance productivity, innovation, and collaboration. This cutting-edge workspace model will cater to the growing demand for flexible workplace solutions and will be an integral part of Bloomfields’ broader vision to create a seamless lifestyle that combines work, education, health, and entrepreneurship in one interconnected community.

Dr. Ahmed Shalaby, President & CEO of Tatweer Misr, commented: “At Tatweer Misr, we are committed to diversifying our portfolio by expanding non-residential components within our urban communities, including hospitality, commercial, educational, and recreational spaces. This strategic partnership with IWG perfectly aligns with our objectives to create sustainable, innovative, and eco-friendly environments that enhance the quality of life for our clients.”

Dr. Shalaby continued: “Through the new Regus center at CoFlow in Bloomfields, we are introducing Egypt’s first serviced offices, designed to meet global trends. This innovative model will foster creativity, collaboration, and business growth, playing a pivotal role in shaping the future of work in Egypt.”

Karim Radwan, Chief Commercial Officer at Tatweer Misr, added: “CoFlow is a game-changer for Egypt’s commercial real estate sector, offering flexible workspace solutions that meet the growing demand for dynamic office environments. Our partnership with Regus, part of IWG, reinforces Tatweer Misr’s position in the commercial market by providing businesses with state-of-the-art facilities designed to boost productivity and adapt to the evolving needs of today’s workforce. This collaboration is a key component of our strategy to deliver high-quality, versatile commercial spaces that serve the diverse needs of entrepreneurs, startups, and established companies alike.”

Marc Descrozaille – CEO Middle East & Africa at IWG plc, said “We are continuing to establish a stronger and much-needed footprint in the MENA region. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal. We are very pleased to work in partnership with multiple partners in Egypt and the region to develop our brands under a management agreement that will add a cutting-edge workspace to their buildings and communities”.
Youssef Najeeb, Country Manager for IWG in Egypt, added: “Companies across Egypt are recognizing the benefits of the hybrid working model, boosting employee happiness and satisfaction while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs”

IWG’s involvement in CoFlow is part of its broader regional expansion strategy, focusing on emerging commercial areas in Egypt, and the region. The collaboration emphasizes the importance of New Cairo as a vital location for modern business solutions.

Coflow at Bloomfields will provide a variety of flexible workspaces designed to meet the needs of both startups and established businesses. Equipped with advanced technology, cost-effective solutions, and a collaborative atmosphere, Coflow will promote networking, resource sharing, and professional development. The space is designed to support the evolving needs of modern businesses while contributing to sustainability and social responsibility, establishing a benchmark for modern and productive work environments.

Tatweer Misr’s strategy is driven by continuous innovation and growth, with a focus on creating sustainable, smart communities. Bloomfields is a prime example of this vision, combining residential, commercial, educational, and recreational spaces within one integrated community. This partnership further enhances the ability to deliver flexible, sustainable workspaces that align with global trends and foster innovation, setting a new standard for modern urban living in Egypt.

With the rapid growth of hybrid working as companies of all sizes embrace it for the long term, projections indicate that 30% of all commercial real estate will consist of flexible workspaces by 2030. Through partnerships with International Workplace Group (IWG), businesses can tap into this expanding sector, benefiting from IWG’s extensive expertise as the global leader in flexible workspace solutions. With nearly 4,000 locations across more than 120 countries, IWG members can access all these spaces and services through the IWG app.

International Workplace Group’s multi-brand expansion strategy is tailored to meet the needs of businesses and entrepreneurs of all types. IWG delivers personal, financial, and strategic value to organizations of every scale — from leading global companies and innovative enterprises to individuals and future industry leaders. By leveraging flexible working solutions, these businesses enhance productivity, efficiency, agility, and market reach.